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Date : 2015-04-28

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Rating : 4.5

Reviews : 20

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Paid Attention Innovative Advertising for a Digital World ~ This item Paid Attention Innovative Advertising for a Digital World by Faris Yakob Paperback 1709 Only 19 left in stock more on the way Ships from and sold by

Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Kindle edition by Faris Yakob Download it once and read it on your Kindle device PC phones or tablets Use features like bookmarks note taking and highlighting while reading Paid Attention Innovative Advertising for a Digital World

Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer people as audiences consume endless streams of content across different platforms

Paid Attention Innovative Advertising for a Digital World ~ Spanning communication theory neuroscience creativity and innovation media history branding and emerging technologies it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry Packed with realworld examples of advertising campaigns for companies including Sony Red Bull HP and many more Paid Attention provides a robust model for influencing human behaviour Referencing a wide body of theory and praxis from

Paid Attention Innovative Advertising for a Digital World ~ Paid Attention would be most useful for those looking for a background on advertising in the digital world including how people process information and theories behind how advertising works Packed with ideas drawn from philosophy science and literature the book offers a comprehensive look at the theory behind advertising in the attention economy

Paid Attention Innovative Advertising for a Digital World ~ Paid Attention is a mustread for anyone struggling to understand media’s changing relationship with consumers in a world being transformed by digital Funny and provocative and packed full of great examples it’ll get you thinking differently whether you’re an advertising professional or a media entrepreneur trying to reposition your business to take on the next generation of opportunities

Paid attention innovative advertising for a digital ~ Faris is one of the brightest and most curious minds in advertising and in Paid Attention Innovative Advertising for a Digital World he asks questions that every advertiser and marketer should be asking themselves today about breaking through in an increasingly ondemand and attention scare world

Paid Attention Innovative Advertising for a Digital World ~ Paid Attention Innovative Advertising for a Digital World Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer people as audiences consume endless streams of content across different platforms

Paid Attention Innovative Advertising for a Digital World ~ Paid Attention would be most useful for those looking for a background on advertising in the digital world including how people process information and theories behind how advertising works Packed with ideas drawn from philosophy science and literature the book offers a comprehensive look at the theory behind advertising in the